Digital Strategy Manager
at Active Central
- Digitally savvy
- Social Media Guru
- CBD based
This role is responsible for planning, leading and implementing Virgin Active’s digital marketing strategies and activities to achieve revenue, sales and profit targets. This is a pivotal role in the leadership team to support the ongoing interpretation of the Brand through internal and external communications whilst constantly evaluating the effect on both consumer perception (Brand health) and consumer behaviour (sales and retention).
There is a big focus on very targeted localised digital marketing with maximum return-on-investment. This is mixed with a bigger focus on new club roll-outs and the effective use of PR to maximise reach most cost effectively. The skill set required for this position is broad due to the start-up nature, but with limited budgets, it will require a hands-on approach with an astute eye for the best creative and communication avenues to achieve the desired results.
“The consumer lies at the heart of all we do and this role is about understanding, interpreting and executing successful communications that resonate with our potential target audience and keep our current members in love with us.”
How we know you've got it?
Minimum of 5 years marketing experience
Demonstrated success in contributing to digital marketing strategies to meet growth and profitability objectives for a high profile consumer brand
Exposure to public relations management and response to media activity
Experience in a multi-site environment desirable
Superior creativity, analytical skills, project management capabilities and commercial acumen
Ability to manage budgets and achieve associated performance targets
Understanding of health and fitness industry
Excellent communication (in-person)
MS Office (Word, Excel, PowerPoint, Outlook) – intermediate
If this is you, then we’d love to...
Give you a challenge
Help you grow
Provide you with benefits
Listen to your new ideas
Work hard and play hard together
What will we will give you in return?
Fitness club membership
Fun and social working environment
How to Apply:
If you have work rights in Singapore, simply apply below