5 Reasons Why It’s Hard to Sustain New Year Resolutions (and How You Can Overcome Them)

by Virgin Active on Friday 28 February 2025

5 min read

It is that time of year when we set big goals to improve our health and wellness. But by mid-year, many of us find ourselves falling short. In fact, research shows that up to 80% of people give up on their resolutions within the first few weeks. If you have ever been there, you are not alone. Achieving fitness goals is not always a straight path, and it’s easy to lose momentum along the way. But understanding why resolutions fail is the first step in staying on track. 

Here are the five main reasons people struggle to keep their resolutions and how you can beat them. 

1. Unrealistic Expectations

We have all been there—setting massive goals like losing tons of weight in a month or getting shredded by next quarter. While ambition is great, aiming for drastic results too quickly often leads to frustration and burnout. 

It is all about setting achievable goals. Start small and take it step by step. The Evolt body composition scanner, available at every Virgin Active club, gives you a science-backed look at your body’s progress, measuring everything from muscle mass to metabolic rate. You will get real insights on where you are at, helping you set goals that are not only realistic but based on solid data. If you do have a Personal Trainer, they can work with you to refine your wellness goals and adjust your plan based on the scan results. And, if you are not, the Evolt scanner helps you track your progress and stay aware of where you are, helping you be more motivated. Either way, you will have a clear, data-driven path to achieving your long-term health and wellness goals. 


2. Loss of Motivation

That initial buzz from setting New Year’s resolutions can fade as the months go on. The excitement wears off, and it is easy to lose motivation when the results do not come as fast as you had hoped or when your busyness gets in the way. 

The trick is to keep things interesting. Motivation is not all about willpower—it’s about having fun, making you look forward to the next session. At Virgin Active, you have got access to a wide variety of group exercise classes, from HIIT to Reformer Pilates to keep your fitness on track, plus recovery facilities like the Himalayan Salt Inhalation Rooms and Cold Plunge to ensure you have time for recovery. Switching things up helps keep your routine fresh and exciting, so you will stay engaged and keep seeing progress, even if it feels like results are taking their time. 

3. Lack of Accountability

It is so easy to skip a workout when there is no one holding you to it. When no one is expecting you at the gym, it is easy for life to get in the way. 

Accountability is a game-changer. If you are working with a Personal Trainer, you have got someone there to keep you on track. And even if you do not have a Personal Trainer, telling a friend about your fitness and wellness goals or jumping into group classes can give you that extra push. Group classes at Virgin Active are a great way to stay committed and connect with others on a similar journey. Plus, when you have got a schedule to follow, it is that much easier to stay on track. 

4. Overwhelming Life Commitments

Work, family, social life... sometimes your wellness feels like just one more thing on an already long to-do list. Between everything else, it is easy to push wellness down the list of priorities. 

Fitness and wellness do not have to be time-consuming. Personal Trainers can help you design plans that work for you— whether early mornings, lunch breaks, or after work. Virgin Active’s flexible class schedules and quick recovery options also give you the freedom to fit relaxation and recovery into your life, no matter how busy it gets. There is no need to sacrifice your health to make room for everything else. 

5. No Immediate Results

It is tough when you put in the work but do not see immediate visible results. If you are not seeing the change you expected, it is easy to feel like it is not worth it. 

Cliche as it may sound – your wellness is a marathon, not a sprint. Sometimes, the results are not immediately visible, but that does not mean they are not happening. Tracking things beyond the mirror can help you stay focused. Performance improvements, better endurance, or recovery speed are all indicators of progress. Personal Trainers can help you track those gains, and Virgin Active’s wellness offerings, like our recovery zones, ensure you feel better inside and out, even if the scale is not moving as quickly as you would like. 


Stay Committed and Achieve Your Goals

Staying committed to your wellness goals is no easy task, but it is definitely doable. By setting realistic goals, staying accountable, and keeping your routine interesting, you’ll be well on your way to long-term success. Whether you’re working with a Personal Trainer or enjoying the variety of Virgin Active’s fitness and recovery options, you’ve got everything you need to stay motivated and on track. Consistency is key, and with the right support, your wellness resolutions can be a year-round success

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